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Guidelines for using the ºÚÁÏÍø visual brand elements are provided in the Graphics Standards Manual. Understanding the content of this manual is crucial for anyone working with the brand. It sets the graphic communications standards that give SU a consistent visual identity in all its applications from stationery and signage, to advertising and websites. By standardizing our graphics, we support our primary communication objective: establishing SU as a brand of the highest quality.

It is imperative that the graphic standards set forth in this manual are followed precisely and correctly in every application to effectively build awareness of the SU brand. Please review the SU Brand Policy for details on acceptable usage of the SU visual brand elements.

To establish consistency and retain quality in the printed materials representing SU, the Public Relations and Creative Services and Brand Strategy offices follow The Associated Press Stylebook and Libel Manual. For SU publications, there are a few exceptions and special rules outlined in the SU Text Style Guide. All publications being distributed off campus must adhere to this style.

The Rt. 13 Marquee Sign displays important University messages and promotes upcoming events and activities. The Marquee Sign Policy governs its use and content.

The television display system supports campus communications and engagement by displaying important University messages and promoting upcoming events. The Digital Signage Televisions Guidelines governs its use and content.

To order t-shirts for your campus group, please submit an online workorder to the and attach the T-Shirt Order Form that outlines the details of the request.

Among ºÚÁÏÍø’s core values are diversity and inclusion. As such, we welcome and celebrate our diverse community of students, staff, faculty and alumni. We strive to create an inclusive atmosphere that respects the broad spectrum of identities and backgrounds of all. Inclusivity begins with our language. To that end, the University provides this living Inclusive and Affirming Language Guide.

A University photographer is available to cover campus events and activities, and take official faculty and staff portraits for use on the SU website and other professional purposes. Email Megan Raymond at mmraymond@salisbury.edu to request photography services or schedule your headshot. Photos of faculty, staff and students also are taken for SU marketing and communications purposes, including for use with the SU website, social media, publications, e-Newsletters, press releases and more. A selection of University photos are available for download through our gallery.

We strategically create videos for use on SU platforms and channels. Ideas for videos supporting strategic plan goals are evaluated on a case-by-case basis. Please submit a  with details about your suggestion. Students, faculty and staff may be contacted by our team to participate in the filming of interviews and footage to be used in videos for campus communications and enrollment marketing purposes.

Please note: Any video requests for academic purposes should be directed to Instructional Design and Delivery. Any video requests for documentation (non-marketing) purposes should be directed to Campus Media Services. also may be available to cover some requests.